Tuesday, 13 September 2022

Textual analysis: Harpers Bazaar

 



Typography- 
  • Use of didot font on masthead- continuous throughout all front covers showing brand identity
  • Harpers in a smaller font in masthead, not typical convention of a magazine 
  • Larger font for main cover line to draw attention to it 
  • Cover lines in white to contrast with background

Layout-
  • Typical layout with masthead at top and main image with cover lines around the side
  • Larger cover lines on top with the smaller cover lines underneath to show importance 
  • Doesn’t include barcode or issue subverting typical magazine conventions 


Use of language and images-
  • ‘Chamber of secrets’ is an intertextual link to Harry Potter and suggests mystery and suspicion to hook readers to find out more about it, especially if they’re Harry Potter fans. This is dependent on Stuart halls preferred reading theory
  • ‘Nature’ suggests environmentally friendly and has good connotations which may appeal to a large majority of the audience
  • Use of flowers and pastel colours gives an aesthetic look
  • Close up eye contact shot of model and natural makeup palette links with the main cover line of nature also promoting confidence in your natural self and body positivity 
  • Flower used as a sign of femininity and strength 

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