Tuesday, 13 September 2022

Textual Analysis: Cosmopolitan

 





Typography-

  • Same continuos font throughout cover shows brand identity
  • Various cover lines capitalised and in bold used to stand out and draw more attention to them
  • Certain cover lines in different colours to stand out and look more aesthetically pleasing 

Layout-
  • Puff with the price in bold showing how cheap it is, a typical convention
  • Hearst brand logo in bottom corner - brand identity 
  • Puff in bottom corner with a popular story on to catch readers attention as something they might enjoy
  • Includes issue dateline and barcode 

Use of language and images-
  • Use of celebrity endorsement- Ariana grande being the main focus on the front cover- recognisable to younger generation 
  • Body positioning of model- eye contact- striking and rememberable image
  • Use of prop, the sunglasses to draw attention to her face 
  • ‘ATTENTION’ an imperative forcing the reader to look and use of capitalisation draws more attention and creates a sense of importance and urgency
  • ‘We’ personal pronoun creates a sense of inclusion and makes reader seem they share same opinions as the reader
  • ‘Style Sos’  alliteration to suggest a fashion emergency and abbreviation to appear informal and relatable to audience 
  • Date line- typical convention 
  • ‘Dishing the dirt’ pun will appeal to younger target audience through humour 

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