Audience Research

The target audience for my magazine is 16-25 year old, middle market, aspirational audience. Due to their age range, they are likely to be growing up with social media and technology, and so are likely to have a proficient understanding of popular trends, culture, and different modern platforms like Snapchat, Twitter and Instagram. The audience are likely to keep up to date with social media, and because of the fact they are a student or employed, and so they are likely to engage with technology every day. 16-25 are some of the most influential years in someone’s life and social media has a big impact on the audiences identity, ideas and values. Due to standards created online as well, the audience are most likely to be self conscious with a higher risk or mental health issues, because of the exposure to different unrealistic expectations created.

A study shows that 3/4 of common mental health problems emerge before the age of 25, from social media platforms.

Middle market suggests people who are middle class (BC1) demographic. An aspirer describes psychometric group that seeks status and appearing rich, and living in luxury and popular within society.

Magazines are not likely to be the first media product chosen by the audiences, however topics like fashion, technology, mental and physical well being, diet/food trends, events, and sport will have a higher chance of attracting the attention of the audience as they are relatable and popular topics that would be of interest to them, because of the fact they like to keep up to date with trends, and want to relate to the standards created. They are likely to have a high cultural competency and topics like this will help them to engage more on social media.