Audience Profile

 Focus group research: primary and secondary audiences 

Name: Charlotte Colley

Age:17

Gender: female

Race: white

Location: Essex

Interests: attending events, fashion, debating, photography

Psychometric group: Aspirer

Values/ brief application: Loves engaging with current events and the cultural production of media products. Finds the overall psychology of why people enjoy things and their behaviours. Not particularly immersed in politics, but like to keep up with current affairs. I think fashion, especially editorial is at the heart of what I do and I personally if I can like to buy magazines as a collection.

PRIMARY AUDIENCE

Name: Mia Petchy

Age: 17

Gender: female

Race: British

Location: Essex

Interests: fitness, health, topical news, puzzles

Psychometric group: Explorer

Values/Brief application: Likes to read topical magazines, that include health and fitness as is an interest. Likes to read Paper, Cosmopolitan and Daze magazine.

PRIMARY AUDIENCE

Name: Polly Magill

Age: 16

Gender: female 

Race: white (British)

Location: Essex

Interests: music, vintage fashion, films 

Psychometric group: Aspirer/Explorer

Values/Brief application: Likes magazines that present the real issues people are facing, and not just superficial world problems. Likes a change in fashion and mindset and so likes to read cosmopolitan, as it focuses on real world issues people face mentally and physically.

PRIMARY AUDIENCE

Name: Marnie Grieve

Age: 17

Gender: female

Race: white (British)

Location: Essex

Interests: fashion, collecting old records, performing, magazines, beauty 

Psychometric group: aspirer/explorer

Values/ brief application: Enjoys consuming media both online platforms and print, loves to collect magazines and adding to her collection. Favourite magazine is Vogue, as wants to be a journalist for them.

SECONDARY AUDIENCE

Name: Jonathan Gedda

Age: 46

Gender: Male

Race: white

Location: Essex

Interests: card games-poker, paddle boarding, current affairs, film

Psychometric group: reformer 

Values/ brief application: prefers to read about news and current affairs, as likes to keep up-to-date with issues. Particularly likes to watch Middle Eastern news as it is an interest to him.

SECONDARY AUDIENCE

Name: Judi Gedda

Age: 47

Gender: Female

Race: white (British)

Location: Essex

Interests: socialising, films, running, travelling, music, cats

Psychometric group: Creator/striver

Values/ brief application: Likes home and garden magazines. Also Health magazines as interested in keeping healthy. Mostly looks at the  front pages and attracted through the front cover. Also interested in recent and upcoming events in magazines.